Which is better?

Brand New or Location

Incentives or Daily Drive Time?

Want a Brand-New Home? Why Choosing Jane & Alan LaFrance to Represent You Matters
Buying a brand-new home is exciting—but it can also be one of the most misunderstood real estate transactions. Behind the model homes, glossy brochures, and builder incentives, it’s important to remember one thing: the builder’s sales team works for the builder, not for you.
That’s where independent representation makes all the difference.
We believe real estate is not just about closing a deal—it’s about protecting our clients, advocating for their best interests, and guiding them with expertise and integrity from start to finish.
We Work for You — Not the Builder
When you walk into a new construction community without your own agent, you may unknowingly give up critical negotiation power and protection. Builder representatives are trained to safeguard the builder’s bottom line.
When you choose Jane & Alan LaFrance, our loyalty is to you.
That means:
• We negotiate on your behalf
• We protect your financial interests
• We ensure your contract terms are honored
Our role is to make sure you are informed, confident, and never pressured into decisions that benefit the builder over you.
Expert Negotiation That Can Save You Thousands
Negotiation in new construction goes far beyond just the purchase price. With years of experience in the Central Florida real estate market, we negotiate:
• Purchase price
• Builder incentives
• Closing cost contributions
• Upgrade and design credits
• Contract terms, timelines, and contingencies
Our goal is simple: to secure the best possible outcome for our clients—not just get a contract signed.
Hands-On Oversight Throughout the Building Process
Our job doesn’t end once you’re under contract. We stay actively involved by:
• Visiting the property during construction
• Monitoring build progress
• Reviewing community infrastructure
• Identifying potential concerns early
By keeping a close eye on the process, we help protect your investment and ensure the finished home aligns with what was promised.
Careful Review of Closing Documents
Before closing, we carefully review all documentation to ensure accuracy and transparency, including:
• Closing disclosures
• Builder addendums
• Incentive agreements
• Final contract terms
This step is critical. We confirm that everything agreed upon is exactly what appears at closing—no surprises, no last-minute changes, and no overlooked details.
Your Best Interests Always Come First
We advocate for our clients because that is both our responsibility and our commitment. We don’t rush decisions, cut corners, or prioritize convenience over protection.
Why do we do this?
Because you are our client.
Because your investment matters.
Because looking out for you is the foundation of our business.
Why Buyers Choose Jane & Alan LaFrance
✔ Independent buyer representation
✔ Strong negotiation skills
✔ New construction and contract expertise
✔ Hands-on involvement from contract to closing
✔ Trusted local experts in Central Florida real estate
Whether you are purchasing a brand-new home, a resale property, a vacation home, or an investment property, you deserve representation that protects you—not the builder.